Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

Grapeshot marked nearly one-third (30.3 percent) of The New York Times’ articles as unsafe.

Moat marked one-fifth (21.4 percent) of The Economist’s articles as unsafe, including an article about molecular cells which was likely classified under “Death Injury, or Military Conflict” because it mentioned “programmed cell death.”

Grapeshot marked more than half (51.7 percent) of the articles on Vice.com as brand unsafe (For context, Oracle claims they helped Vice “tackle keyword bias” last year.)



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